FormBull

Speed-to-lead for contractors

Your leads, on the phone in under a minute.

FormBull rings your team the second a lead comes in. Press 1 and you're talking to the lead in under a minute, from a local number with your business name.

Join early accessSee how it works

Opening December 1, 2026. Roofing, remodeling, and windows and siding first.

The FormBull bull

Why speed matters

You pay for every lead. Call it before it goes cold.

$228

Average cost of one Google Ads lead for a roofer.

LocaliQ, 3,211 US campaigns, Apr 2024 – Mar 2025

4 pros

A Thumbtack customer can contact up to four pros in the first four hours. The race starts at Submit.

Thumbtack community team

80%

of US adults generally don't answer calls from numbers they don't know. Your name on the call matters.

Pew Research Center, 2020

How it works

A lead comes in. Your phone rings. Press 1.

  1. A lead fills out a form

    On your website, a Facebook lead ad, or a Thumbtack or other marketplace email. One snippet or one forwarding rule connects it.

  2. Your phone rings with the job

    You hear who it is, the job and the town. Press 2 to pass and the next person on your crew rings.

  3. Press 1 and you're talking

    FormBull calls the lead and connects you, usually while they're still on your website.

What you get

Built for phones in trucks, not desks.

Every lead source, one press-1

Website forms, Facebook lead ads, Thumbtack and other marketplace emails, Zapier. One phone call for all of them.

No app to install

Your phone rings with the job and the town. Press 1 to call, 2 to pass. That's the whole thing.

Your business name, included

Calls go out from a local number registered to your business, with your name attached. No add-on fee.

A real person calls

Someone from your company talks to every lead. AI writes the call notes, never the conversation.

Calling rules built in

Calling hours by state, attempt limits and opt-outs are handled for you, so a fast call is also a careful one.

Proof you can see

Every lead shows how many seconds it took to reach a person, so you know your speed instead of guessing.

Pricing at launch, December 1

No-bull pricing.

Every feature on every plan. Month-to-month, no seat fees, no setup fees. 14 days free, no card.

Solo

An owner and a helper, under 50 leads

$99 /month

  • Up to 2 people in the ring chain
  • 50 leads a month included
  • $1.50 per extra lead
  • Talk time included
Recommended

Crew

3 to 10 people, or up to 150 leads

$199 /month

  • Up to 10 people in the ring chain
  • 150 leads a month included
  • $1.25 per extra lead
  • Talk time included

Company

More than 10 people or 150 leads

$349 /month

  • Unlimited people in the ring chain
  • 400 leads a month included
  • $1.00 per extra lead
  • Talk time included

A lead is a new contact FormBull calls your team about. Duplicates within 7 days, spam, blocked numbers and test leads are free. Pay yearly and get 12 months for the price of 10.

Questions

What contractors ask us.

I already call my leads back fast.

Then let's measure it. Once we launch, the free Speed-to-Lead Test times how fast your team calls a test lead. If you're under a minute, keep your process.

I'm on a roof or with a customer when leads come in.

Press 2 and the next person on your crew rings, about 20 seconds each. If nobody picks up, you get an alert and FormBull tries again inside the calling hours for the lead's state.

Homeowners won't pick up an unknown number.

Your calls go out from a local number registered to your business, with your business name attached and spam-label registration done for you. And they land within a minute of the homeowner asking for a call.

Is this a robocall? Is it legal?

A real person from your company is on the line before the lead's phone rings. No recorded or AI voice ever talks to your lead. Calling hours and attempt limits follow each state's rules. Your lawyer still has the final word on your own forms.

Why not have AI call the lead?

People planning a new roof or kitchen want to talk to someone from the company. AI writes your call notes and summaries; a person does the talking.

My leads come from Thumbtack and Angi.

Forward the lead emails and your phone rings with the details in seconds. Where the law is still unclear for marketplace leads, FormBull rings you with the details and you call from your own phone. We turn on one-press connecting state by state as our lawyer clears it.

Setup sounds like work. And my crew won't use another app.

There's no app. It's a phone call: press 1. Setup is one snippet on your website or forwarding your lead emails, then each person verifies their phone. During the beta we set it up for you.

Contracts?

No. Month-to-month, published prices, and 14 days free with no card.

When can I use it?

We open to everyone on December 1, 2026. A few contractors are testing it in a private beta in November. Join early access and you'll hear first.